Bruce Khabbazi

A distinguished entrepreneur in Canada’s beverage industry and a pioneer of craft drinks inspired by Persian heritage. From creating popular yogurt-based beverages for ethnic markets to founding one of Ontario’s earliest craft distilleries, he has blended tradition and innovation through his signature “Arak Saggi” and over 40 globally recognized products. A relentless innovator who transforms cultural heritage into international flavors, he also leads entrepreneurial and manufacturing ventures across the U.S. and the Caribbean, exemplifying perseverance and expertise in the global industry.